pj sxsw growth

SXSW #2: Add value

The 2nd out of 6 Concrete Suggestions for Entrepreneurs from SXSW


In the upcoming days I’ll share 6 concrete suggestions for entrepreneurs from SXSW, through cartoons and mini-blogs. Here’s the second one: Add value!

Every business starts with a proper value proposition. If you want to grow, you’ll have to get the basics right. That means that you'll have to add value. It’s a core lesson, that I’ve learned in a session with Sean Ellis, co-founder of Qualaroo and GrowthHackers.com. What’s the problem that you’re solving? What is it that you bring to the world? And why is it important for you? To add value is not a trick. It’s about making real sense. To deliver something that enriches people’s lives.

What’s the core of your added value? If you’re not sure, go and ask your clients.