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Shop assistants as instigators of innovation: analysis of 26 innovation initiatives in 17 Dutch supermarkets

By: Tjip de Jong, Suzanne Verdonschot web 111976674546 Suzanne Verdonschot, Joseph Kessels - ; Source: De Jong, T., Verdonschot, S.G.M., & Kessels, J.W.M. (2012). Shop assistants as instigators of innovation: analysis of 26 innovation initiatives in 17 Dutch supermarkets. Int. J. Strategic Change Management, 4 (1), pp. 32-51.   04-09-2012