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Come Play!

By: Arne 111968022158 Arne Gillert - ; Source: Develop nr 2, p. 12-14   02-05-2008

The story of Brand Eins may be a way to watch the workings of the knowledge economy, while it is happening. It is the most succesful german language economic magazine in terms of newsstandsales. Each issue is a new feast of unconventional perspectives and thoughtful insights into economic activity. It breathes playfulness. How do you make such a product, every month anew, in a world full of hard deadlines, cut-throat competition for advertisements, and shrinking margins? By staying yourself and by having fun.