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SXSW #3: Get fans

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The 3th out of 6 Concrete Suggestions for Entrepreneurs from SXSW


This week I'm sharing my 6 most interesting outcomes from SXSW for entrepreneurs through cartoons and mini-blogs. The third one is: Get fans.

Entrepreneurs are usually being inclined to focus on their product. Tim Ferriss, author of the 4-Hour Workweek, said that it’s far more important to focus on your customers.

To be successful you have to know your clients and meet their needs. You have to understand their online and offline behavior. If you don’t know what they do, you can’t make the right choices. And what they do, is usually not what they say they do, said Genevieve Bell, Vice President and Fellow at Intel. You have to go out, have a look with your own eyes and investigate to inquire their needs. Then you’ll get fans.

What did you learn from one of your clients last month? How can it improve your business?